V Group x Rady Children’s Invitational Custom Signage for Event Branding and Wayfinding

Client: 2024 Rady Children’s Invitational

Project: Custom Signage for Event Branding and Wayfinding

Overview

V Group was entrusted with providing all of the signage for the 2024 Rady Children’s Invitational, a high-profile event requiring diverse and impactful branding solutions. The event, organized by Sports San Diego, was held at UC San Diego (UCSD). As The Official Signage & Print Provider of The Rady Children’s Invitational, Sports San Diego, and UC San Diego Athletics, this project provided V Group with the unique opportunity to collaborate with three esteemed partners simultaneously.

The project involved a wide array of custom signage, including:

• Giant vinyl and fabric banners
• Fabric SEG (Silicone Edge Graphics) displays
• 3M vinyl graphics applied to glass
• Over 100 feet of custom-printed carpet
• Giant foam letters
• Directional A-frame signage
• Suite signage
• Large backdrops and more

The scope of the project showcased V Group’s ability to deliver comprehensive, high-quality signage tailored to meet the unique needs of the event.

Project Objectives

1. Create visually compelling signage that elevates the event’s branding and enhances attendee experience.
2. Provide wayfinding and directional signage for seamless navigation.
3. Ensure all signage is produced with premium materials and installed with precision.
4. Deliver within a tight timeline, ensuring everything was ready for the event’s opening day.

Key Steps in the Project

1. Collaboration and Planning:The project began with in-depth discussions with the event organizers to understand their branding vision and logistical needs. V Group conducted a site survey to map out locations for each type of signage, ensuring optimal placement for visibility and functionality.
2. Custom Design and Proofing:V Group’s design team created custom layouts for each signage type, integrating the Rady Children’s Invitational branding. Detailed proofs were provided for client approval, covering:

• Artwork for fabric SEG graphics and giant banners.
• Design concepts for foam letters and custom-printed carpet.
• Layouts for directional signage and suite identification.

3. Production:Leveraging advanced printing and manufacturing technology, V Group produced the signage with meticulous attention to detail:

• Banners: Printed on durable fabric and vinyl for both indoor and outdoor use, ensuring vibrant colors and resistance to wear and tear.
• SEG Graphics: High-resolution prints stretched over aluminum frames for a sleek, professional appearance.
• 3M Vinyl Graphics: Custom-printed and cut vinyl applied to glass surfaces for a polished, branded look.
• Printed Carpet: Over 100 feet of custom carpet, featuring vivid, event-specific designs, was produced for high-traffic areas.
• Foam Letters: Precision-cut, large-scale foam letters painted coated with cement for protection and painted.

4. Installation:V Group’s skilled installation team worked on-site to ensure all signage was installed accurately and securely. Highlights included:

• Proper alignment and tensioning of fabric SEG graphics.
• Seamless application of 3M vinyl graphics to glass panels.
• Placement of foam letters and backdrops in high-visibility areas for maximum impact.
• Strategic positioning of directional signage and suite identification for easy navigation.

Outcome

The signage for the 2024 Rady Children’s Invitational transformed the venue, creating a vibrant and cohesive environment that reflected the event’s prestige. Attendees praised the visually stunning branding elements, while the wayfinding signage ensured a smooth experience. The project was delivered on time and exceeded the client’s expectations.

Conclusion

This project demonstrated V Group’s expertise in handling complex, large-scale signage needs. By combining innovative designs, premium materials, and expert installation, V Group delivered a comprehensive signage solution that brought the 2024 Rady Children’s Invitational to life. The collaboration with Sports San Diego, UC San Diego Athletics, and the Invitational highlighted V Group’s ability to seamlessly work with multiple partners to achieve outstanding results.