March of Dimes 

Case Study: March for Babies Event Branding & Signage

Over 2,000

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Clients Across 50 states, Multiple Countries and 3 Continents

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Years of Experience

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Corporate Partnerships / Award Winning Customer Service

Bringing a Meaningful Community Event to Life

V Group was honored to serve as the Official Signage & Print Provider for the March of Dimes San Diego March for Babies event — helping transform the event space into an engaging, welcoming, and deeply meaningful experience for attendees and families.

March for Babies brings together families, supporters, and advocates to raise awareness and support for those impacted by premature birth, NICU journeys, and infant loss. Our team worked closely with the organizers to create cohesive event branding that elevated the attendee experience while supporting the mission behind the event.


The Challenge

The event required a wide range of branded signage and experiential elements that could:

  • Create a strong and welcoming event atmosphere
  • Guide attendees throughout the venue
  • Highlight sponsors and event messaging
  • Provide meaningful tribute opportunities for families
  • Deliver durable, high-impact visuals suitable for an outdoor event environment

Because of the emotional significance behind the event, every detail needed to feel intentional, supportive, and thoughtfully executed.


Our Solution

V Group provided a complete suite of custom event signage and branded display solutions, including:

  • Giant inflatable entrance tunnel
  • Custom feather flags and banners
  • Directional signage
  • Roll-up banners
  • Stage backdrop graphics
  • Branded table throws
  • Step & repeat displays
  • Faux hedge tribute wall installation

One of the most impactful installations was the tribute wall, where families could share the names and stories of loved ones they were walking for. This became a central emotional focal point of the event and created a powerful space for remembrance and connection.


A Personal Connection

One especially meaningful aspect of the event for V Group owners Ron and Allegra Morabito was the creation of “Leo’s Corner,” a tribute space built in remembrance of their son, Leo.

Supporting an event centered around families navigating premature birth, NICU experiences, and loss made this partnership deeply personal for the Morabito family and the entire V Group team.

That personal connection reinforced the importance of creating an environment that felt compassionate, uplifting, and supportive for every attendee.


The Result

The final event experience delivered:

  • A cohesive and professional branded environment
  • Clear attendee navigation throughout the venue
  • Interactive tribute spaces that encouraged participation and connection
  • High-impact visuals that elevated the overall event atmosphere
  • Durable event signage solutions built for outdoor activation

Most importantly, the event created a meaningful experience for families and supporters coming together around an important cause.


Client Partnership

V Group is grateful to March of Dimes San Diego for trusting our team to help bring this event to life. It was an honor to contribute to an experience that was impactful, thoughtful, and meaningful for everyone involved.