San Diego Wave FC

Case Study: Manufacturing and Executing San Diego Wave FC’s Season-Opening Stadium Branding.

Over 2,000

Satisfied Customers

1000+

Clients Across 50 states, Multiple Countries and 3 Continents

25+

Years of Experience

100+

Corporate Partnerships / Award Winning Customer Service

Project Overview

For the launch of a new season, San Diego Wave FC set out to transform Snapdragon Stadium into a fully branded, immersive fan experience—from Fan Fest activations outside the stadium to large-scale visuals inside the venue.

V Group was brought in as a trusted partner to manufacture, produce, and execute a wide range of custom signage and branded elements, helping bring the Wave’s vision to life across every touchpoint.

The Challenge

San Diego Wave FC required a partner who could take approved designs and efficiently turn them into high-quality, large-scale physical assets, including:

  • Outdoor fan activation elements
  • Custom fabricated structures
  • Large-format stadium graphics
  • Install-ready materials across multiple zones

The scope demanded speed, precision, and scalability, with multiple deliverables needing to come together seamlessly ahead of opening matches.

1. Large Format Print Production

V Group produced the banners using high resolution large format printing to ensure the artwork maintained its clarity and vibrancy even when viewed from long distances.

Our production team carefully prepared the files to preserve the original artwork while scaling it to the required banner sizes.

2. Materials Built for Outdoor Performance

The banners were produced using materials designed for outdoor exposure, allowing the graphics to maintain their color and integrity throughout the construction period.

This ensured the characters would remain bold and visible while installed high above the project site.

3. Precision Finishing for Large Installations

Large banners require precise finishing to ensure they can be installed cleanly and safely on cranes and construction fencing.

Our team completed the trimming and finishing to support secure installation while maintaining the visual impact of the artwork.

The Solution

V Group provided end-to-end production and execution, handling fabrication, print, and installation across a variety of materials and applications.

Fan Fest Activation: Tents, Umbrellas & Branded Elements

To support the pre-game Fan Fest experience, V Group manufactured:

  • Custom-branded pop-up tents
  • Branded umbrellas and shade structures
  • Supporting printed elements for fan and sponsor activations

These elements helped create a professional, cohesive environment that elevated the fan experience before entry.

Custom Fabricated Panna Court

A centerpiece of the Fan Fest was a custom-built panna court, manufactured and wrapped by V Group.

  • Structural fabrication built for durability and repeated use
  • Precision-applied branded wrap graphics
  • Delivered as a fully finished, install-ready activation

The court served as a high-traffic, interactive feature that drew fan engagement throughout the event.

Large-Scale Stadium Graphics

Inside Snapdragon Stadium, V Group produced and installed large-format fabric graphics, including:

  • Giant banners at stadium gates
  • Bowl graphics visible throughout the seating area
  • Fabric coverings for entry tunnels

These elements required high-quality production and precise installation, ensuring clean presentation at scale across the stadium.

Execution

V Group managed the full production and rollout process:

  • Coordinating with client-provided artwork
  • Manufacturing across multiple materials (fabric, vinyl, structural components)
  • Managing logistics and delivery timelines
  • Executing installation across multiple stadium zones

All elements were delivered on schedule and installation-ready, allowing for a smooth setup ahead of opening events.

Results & Impact

  • Delivered a fully branded stadium environment for opening matches
  • Supported a high-quality Fan Fest experience with durable, professional assets
  • Enabled interactive fan engagement through custom fabricated elements
  • Ensured consistent branding across all stadium touchpoints
  • Reinforced a polished, big-league presentation for one of the NWSL’s premier clubs

Why It Matters

This project demonstrates V Group’s ability to:

  • Translate approved creative into high-quality physical execution
  • Handle large-scale, multi-component production
  • Deliver custom fabrication alongside print and graphics
  • Execute under tight timelines with precision

Closing

From Fan Fest activations to stadium-wide graphics, V Group helped San Diego Wave FC bring their season-opening vision to life through expert manufacturing and execution.