University of Cincinnati Soccer 

Case Study: Environmental Branding

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University of Cincinnati Soccer | Environmental Branding

For the University of Cincinnati, we helped bring the identity of Cincinnati Soccer and the surrounding city into the team’s space through a combination of environmental graphics and dimensional signage.

The project centered around a large format wall graphic featuring the Cincinnati skyline, transformed into the Bearcats’ signature red and black. Spanning the entire wall, the graphic creates a bold connection between the soccer program, the University, and the city it represents.

Dimensional Cincinnati Soccer lettering was installed over the graphic, adding depth and creating a strong focal point within the space. The dimensional elements stand prominently against the black background while the skyline extends across the wall below, allowing the signage and environmental graphics to work together as one cohesive installation.

The finished space is a great example of how a focused combination of large format graphics and dimensional signage can completely change an interior. What was once a standard wall is now a feature that feels unmistakably connected to Cincinnati, the Bearcats, and University of Cincinnati Soccer.