V Group Brings The Confident Closet to Life at Rady Children’s Hospital

Project Overview

In summer 2025, Rady Children’s Hospital-San Diego unveiled The Confident Closet, a boutique-style space inside the Chadwick Center for Children & Families. Designed for children and teens recovering from trauma, the room offers a calm and empowering setting where they can select new clothes, wellness items, hygiene kits, journals, and other essentials. The goal is to provide a dignified and uplifting experience during a difficult chapter in their lives.

V Group partnered directly with Rady Children’s Hospital to concept, produce, and install all wall graphics, vinyl wraps, and dimensional signage for the project.

The initiative was made possible through the support of Alex Morgan, the Alex Morgan Foundation, and the Rolf Benirschke Legacy Foundation, whose contributions helped bring the vision to life.

V Group’s Scope of Work

Design and Creative Direction
V Group developed the visual identity and branding for the space. This included a tropical-inspired wall wrap designed to add color and energy, as well as clean, bold typography for “The Confident Closet” to anchor the room. The aesthetic was intentionally boutique-like, aimed at making the space feel inviting rather than institutional.

Production and Installation
All graphics were printed in-house by V Group using high-quality 3M vinyl. Custom acrylic letters were laser cut and installed above the display area to reinforce the room’s branding. V Group’s team completed all onsite installation, ensuring professional alignment and long-term durability.

Impact
The Confident Closet now serves as a welcoming, choice-based space where children and teens can experience a sense of dignity and self-expression. The design reinforces emotional healing and brings a branded identity to a mission-driven environment.

Partnerships
V Group collaborated exclusively with Rady Children’s Hospital to deliver the design, production, and installation of this project.
The project itself was funded with the generous support of Alex Morgan, the Alex Morgan Foundation, and the Rolf Benirschke Legacy Foundation.
Separately, V Group is the official signage and print provider for the Alex Morgan Foundation, supporting their events and programs across the country.

Visual Summary

* Full-wall 3M vinyl graphics with vibrant, welcoming design
* Custom acrylic lettering to brand the space with intention
* A thoughtfully executed transformation aligned with the mission of care and empowerment