V Group & NASCAR Unite for the Race on the Base announcement at Naval Base Coronado
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Client: NASCAR
Event: Race on the Base:June 19–21, 2026
Announcement Location: Naval Base Coronado, San Diego, CA
Overview
To announce the arrival of Race on the Base—a new NASCAR street race coming to San Diego in June 2026—NASCAR hosted a high-profile media event at Naval Base Coronado.
As part of the activation, NASCAR needed vehicles wrapped with event branding and positioned for maximum impact during the announcement. With less than 48 hours from artwork delivery to installation, V Group was brought in to handle production and execution under intense time constraints.
Project Objectives
This fast-moving project called for:
- Rapid production of NASCAR-supplied artwork
- Flawless installation on display vehicles used in the event
- Media-ready presentation for a nationally visible announcement
Our Process
- Accelerated Print Production
Immediately after receiving NASCAR’s final artwork files, we moved into production using calibrated print systems and high-quality wrap film—ensuring accurate color, sharp details, and a clean finish under time pressure.
- Streamlined Vehicle Prep
Each vehicle was thoroughly cleaned and prepped to support strong adhesion and proper alignment, even with limited setup time.
- On-Time, Precision Installation
Our installation team executed quickly and cleanly—ensuring crisp lines, tight seams, and an overall finish that was camera-ready from every angle.
The Result
The wrapped vehicles were delivered on schedule and became focal points of the Race on the Base announcement. They were prominently featured in official event photography, NASCAR’s media coverage, and social content—offering the first visual impression of the 2026 San Diego race.
NASCAR staff loved the end results, noting the clean execution and visual impact.
Additional outcomes included:
- Delivery in under 48 hours from print to final install
- Professional, polished appearance under media and event conditions
- Seamless collaboration with NASCAR’s event and operations teams
Conclusion
This project reflects V Group’s ability to step in, move fast, and deliver with precision. From handoff to handover, we helped ensure NASCAR’s big announcement made the visual impact it deserved.
